EMI is first music major to ink digital deal in Vietnam

Singapore, 3rd May 2007

EMI Music, through its Singaporean unit, has become the first major music company to make its content available for digital distribution in Vietnam following an agreement with Mobile Solutions Services (MSS), the leading local mobile distribution and content aggregation company.

Under the agreement, which is effective immediately, MMS will be EMI’s exclusive mobile service provider for the Vietnamese market, dealing directly with mobile networks there. EMI’s entire digital catalogue of international and Asian music will be made available to MMS for all of EMI’s mobile music products which includes downloads, ring tunes, ring backs and wall papers.

MSS is the number one company in Vietnam for mobile content with established partnerships with all the major mobile networks in the country as well as leading terrestrial TV station Binh Duong TV and cable channel Ho Chi Minh City TV.

Mohan Mahapatra, managing director of EMI Music Singapore said: “We are very pleased to have agreed this partnership with MSS at a time when Vietnam is making such rapid economic progress. The mobile music market there is beginning to emerge and we are confident we can play a leadership role along with MSS in developing and growing a legitimate music business in the country.”

MSS, which officially launched in May 2006, is Vietnam’s leading supplier of value-added services and state-of-the art mobile distribution technology. It has as its partner IDG Ventures Vietnam, a subsidiary of global venture capital firm IDG.

Vietnam, which has population of over 80 million, about 60% of whom are under 30 years old, is currently experiencing very rapid rates of growth in mobile phone usage with hundreds of thousands of new users being added each month.

NOTES FOR EDITORS

About EMI Music

EMI Music is the recorded music division of EMI Group, the world's largest independent music company. Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Diam’s (France), Utada Hikaru (Japan), Jolin Tsai (Taiwan), LaFee (Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).

EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie’s ‘Hours’ as the world’s first ever album to be offered as a digital download in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music across the globe. It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists’ output through a number of different platforms including advertising-supported online music streaming in China through Baidu, legal peer-to-peer agreements with QTrax, Mashboxx and GNAB, and a deal to offer advertising-supported videos on mobile phones in the US through Rhythm NewMedia.

For further information on EMI, please visit:www.emigroup.com